RCP recently published it's 2021 POS & Customer Engagement Survey Report and top Customer Engagement Priorities for 2021 are certainly...

This holiday season is significantly different due to Covid-19, as customers indicate a growing preference for online and contactless...

Curbside services will remain in demand as more consumers experience. Ensure you have thought through a Customer Curbside Journey.

A significant trend from our 2020 POS/Customer Engagement Survey Report was around the need for retailers to create a more personalized...

The use of self-service technology is driving significant change and impact to both customer journeys and retailer strategies. The...

With traditional IT projects, requirements are typically defined up front (sometimes 12-18 months before go-live), and are rarely...

Many consulting firms, RCP included, have been educating retailers on the need to develop customer journey maps. But what exactly are...

Your shoppers are using their phones and tablets in your stores, and that's a good thing. But don't forget how important it is to ensure...

When faced with a challenge and the need for a new solution, retailers typically will undertake a vendor selection effort to best...

At what point in the shopping journey do you identify your customers? If it is not until they reach the checkout, you might be in the...