100 Cambridge Street, 14th Floor, Boston, MA 02114

©2020 by Retail Consulting Partners.

CUSTOMER JOURNEY MAPPING

Understand all of your customer touchpoints and the solutions required to deliver on their expectations

OVERVIEW

 Whether embarking on new strategic plans, a vendor selection project, or new system implementations, it's imperative that retailers take the time to understand and map their own customer journeys.  Defining your customer personas and identifying their unique requirements across all touchpoints are critical for ensuring you are designing, selecting and implementing the right solutions to address your customers' needs.

ADDITIONAL RCP INSIGHTS

Thought Leadership, Blog Articles and News Stories

NAVIGATING CUSTOMER JOURNEY MAPS

RCP blog post that demystifies customer journey mapping and explains its importance.