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CUSTOMER JOURNEY MAPPING
Understand all of your customer touchpoints and the solutions required to deliver on their expectations
OVERVIEW
Whether embarking on new strategic plans, a vendor selection project, or new system implementations, it's imperative that retailers take the time to understand and map their own customer journeys. Defining your customer personas and identifying their unique requirements across all touchpoints are critical for ensuring you are designing, selecting and implementing the right solutions to address your customers' needs.
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