Deliver a seamless experience across all channels utilizing a common, real-time platform
Retailers recognize the need for a holistic customer experience that transcends channels, but initial attempts by retailers have taken the “just get something done” approach and cobbled together technology and processes with little to no integration just to try and keep up with customer expectations. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and risks disappointing customers. Unified commerce goes beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform built upon common, centralized, real-time data.
RCP understands how to develop Unified Commerce strategies that are unique for your business model and customers. Contact us today to learn more about how we've helped other forward-thinking retailers with their omni-channel needs.
ADDITIONAL RCP INSIGHTS
Thought Leadership, Blog Articles and News Stories
UNIFIED COMMERCE AMONG TOP CUSTOMER ENGAGEMENT PRIORITIES
Delivering real-time data and capabilities across all customer touchpoints requires a unified commerce platform.
63% of retailers said they have or still plan to implement a unified commerce solution within the next three years.
POS AMBITIONS INCLUDE OMNI-CHANNEL AND ENHANCEMENTS: SURVEY
As merchants consider updates to their point-of-sale systems this year, many—59%—want to add omni-channel
capabilities, finds the 2020 POS/Customer Engagement Survey from Retail Consulting Partners (RCP).