UNIFIED COMMERCE

Retailers recognize the need for a holistic customer experience that transcends channels, but initial attempts by retailers have taken the “just get something done” approach and cobbled together technology and processes with little to no integration just to try and keep up with customer expectations. The unfortunate result of this quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and risks disappointing customers.  Unified commerce goes beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform built upon common, centralized, real-time data.

RCP understands how to develop Unified Commerce strategies that are unique for your business model and customers. Contact us today to learn more about how we've helped other forward-thinking retailers with their omni-channel needs.