GUEST JOURNEY MAPPING
Our first step often includes a guest journey mapping exercise to learn how guests interact at points during the dining journey from selecting your restaurant, making reservations, arriving, ordering, paying and providing feedback. Once you understand the ideal journey, you are in a much better position to develop your strategy.
Through years of studying guest behaviors and restaurants, RCP's strategy models understand what influences guest decisions, how restaurants operate and what are the newest technologies in the marketplace. By aligning your business processes, organizational structure, metrics, roles, responsibilities and technologies, RCP can help transform your restaurant guest experience.
Once you understand the current and ideal guest dining journey for your customers, you are in a much better position to develop your strategies. We help you design and build a strategic roadmap to meet your guests’ expectations for a personalized, relevant and engaging dining experience.